What I do
I combine my love of communication, people and technology to develop strategy and messaging. I enjoy looking at all the angles, developing a roadmap, implementing and hitting the target. I use traditional and digital tactics in PR and marketing. I also teach graduate courses in Public Relations at an international university.
PR is the news-focused sibling of marketing that builds credibility, reputation, and trust. This leads to sales and wields power and influence online.
Coaching & Strategy
Coaching is a powerful way to leverage knowledge and get more accomplished. Often, the groundwork is there, but adjustments are needed to hit the target.
Writing & Videos
Crafting the right message is often the key to achieving results and conversions. Words and videos connect with people and build emotional connections.
My first love is writing. I started in journalism and discovered public relations, thanks to a special mentor in college. I married a techie, and I've discovered there's a need to bring together marketing + technology. I regularly collaborate with my husband's company, NeuConcept.com.
Whether it is coaching clients and teaching graduate courses, it's wonderful to assist others in their growth and achieve more together.
Although my experience crosses many industries, I have a deep knowledge of the electrical distribution and manufacturing industry. I've worked with many of the industry organizations and media.
Associations are another unique world that I've lived in. I understand the unique pressures of conferences, members, boards and education products.
For me, meaningful work and great relationships are what makes a client a good fit.