How are electrical manufacturers preparing for digital success? An article I wrote for NEMA’s ei Magazine delves into how data synchronization is changing, and the new tools that manufacturers are using to collaborate with their distributors. The article primarily discusses IDEA’s new Data Management Platform, which enables manufacturers to stage their data in one place […]
I recently moderated a podcast series, “Catapulting the Curve” on technology trends in the electrical industry. I interviewed industry insiders Larry Stern and Del Nickel. Larry is the president of Standard Electric Supply and current chairman of IDEA. Del is past president of Pentair Technical Products, most known by its Hoffman brand in the US,
Watch your hearts out! Amanda Johnson and I give some great pointers and tips on how to build, engage and embrace as you develop your digital marketing efforts. Special thanks to the E-Biz Forum for the opportunity to share with their attendees.
For those of you who missed our live presentation at the 2011 E-Biz Forum, the slides are now available on Slideshare. It’s packed full of great information on digital marketing… and could easily have been expanded into an entire day-long workshop. Good stuff! Digital Marketing Strategy: Ride the Groundswell or Crash and Burn? – Sonia
I really enjoyed teaming up with Amanda Johnson to present on Digital Marketing strategy at the 2011 E-Biz Forum on September 27. This is such a huge topic that we had hours of material—and the hardest part was fitting everything into a 50-minute session! Topics we covered: Build: developing your strategy—questions to ask, listening and
Our Q & A article with electrical industry leaders, Del Nickel and Larry Stern, is slated to be published in the September 2011 issue of tED Magazine. As past and present chairs of IDEA, Nickel and Stern discuss trends that are impacting the industry, like the increasing demand for e-catalogs, and actions leaders can take
Coleman Unlimited’s article on Building Information Modeling (BIM) has been selected as the cover story for the National Electrical Manufacturers Association (NEMA) electroindustry Magazine! Special thanks and congratulations to IDEA E-Solutions for their great work on the future of the electrical industry. Here’s a link to the online version of the article.
Although I finished my final master’s project some time ago (a 130 page project!), it took me a bit longer to officially graduate and even longer to actually go and pick up my diploma! I know hold a Master of Fine Arts in Writing. Here is my diploma in all its glory!
This year we participated in the Missouri Professional Communicators (MPC) 2010 Communications Contest again. And we were grateful to be awarded some placements including: First Place Personality Profile, for the article “Solving Mysteries” by Sonia Coleman in the New Dimensions magazine, published by the American Association of Orthodontics (AAO). Page Layout, for the design of
A few months ago, I won three first place awards in the Missouri Communications Contest through my local National Federation of Press Women (NFPW) chapter. These three entries were then entered in the NFPW’s national contest. I recently heard that I won First, Second and Honorable Mention in the national contest! First place in Magazine